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Proudly Made in CANADA
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Welcome to AREA Fitness Activewear – a fresh approach to activewear, designed for every part of your day. I'm Connie, owner of a fitness studio in Toronto, and having spent much of my life in athletic clothing, I created AREA to be versatile – perfect for both your workouts and the rest of your day, whether you're heading to a meeting or catching up with friends.
If you're ready to shop, click here.
Have any questions? Feel free to reach out at connie@areafitwear.co, and I'll get back to you personally.
About Connie and AREA Fitness Activewear



Connie's Journey
I've worn many hats throughout my life: athlete, entrepreneur, trainer, and lifelong learner. I’m also a fashion hobbyist. Born in Antigua and raised in Edmonton, I now call Toronto home. After working in law, I followed my passion and became a personal trainer, opening Area Fitness in 2008. Today, it's a trusted and loved wellness space in the Distillery District.
I have always pushed myself to learn and I’m proud of my accomplishments: a Miss Toronto Bodybuilding title, a black belt in Shotokan Karate, certified yoga instructor, and more. Fitness is my life, and AREA Fitness Activewear reflects my dedication to quality, function, and style.



Our brand is committed to bringing you high-quality, innovative activewear that not only performs but looks great – whether you're at the gym or out for dinner. Here's how we ensure that:
The AREA Fitness Activewear Promise
1. Quality Commitment
We produce all our garments in Canada (or the USA) to uphold the highest standards. If you're not satisfied with your purchase, we offer a hassle-free return policy, covering shipping costs. Even after the return window, I’ll personally examine any concerns you have about the performance of our activewear and work with you to restore your confidence in the brand.
2. Innovative Design
We use eco-friendly fabrics like bamboo cotton fleece, producing our pieces in small batches to ensure you get something unique. AREA Fitness Activewear combines functionality with versatility, making you look and feel great from your workouts to your daily activities.
3. Supporting Small Businesses
We're proud to collaborate with female-owned small businesses in production and marketing. By purchasing from AREA, you're supporting a network of women-led ventures.
4. Giving Back
I'm committed to giving back to the community that has supported me. That’s why 1.5% of every sale goes to The Red Door Family Shelter, helping women, children, and families in need for over 40 years.
Thank you for supporting AREA Fitness Activewear, and for making a positive impact in the lives of others.





